Thursday, 23 July 2015

Solutions from the Bible that could have saved Nokia

 Ephesians 5: 15-16 
Be very careful, then, how you live—not as unwise but as wise, 16 making the most of every opportunity, because the days are evil.


Two days ago I heard that Microsoft had written down $ 7.6 billion in its Nokia business. As I reflected on the news and on how Nokia had become so unprofitable , I  began analyzing the whole Nokia saga. 
Ten years ago Nokia was worth over $ 200 billion , Everyone's dream phone was a Nokia . I remember the famous Nokia 3310 we all adored and craved for ,very strong , robust and guaranteed to last.  Then came other stronger and advanced models like 6600 series , and lately Asha , C 1-3 , and very late version Like the Nokia X and the Lumia.

All these were very wonderful phones that met everyone dreams and expectation. I remember carrying my Nokia with so much pride.


So what really went wrong ? How could a company so powerful and strong capitulate into such irrelevance . From a staggering worth of over $200 billion , Microsoft purchased Nokia 2 years ago for a give away price of a mere $ 7.6 billion dollars.


Nokia's problem to me is in encapsulated int Ephesians 5 :16 ... making the most of every opportunity. May be if the executives at Nokia had read this scripture they would have known that their opportunity clock was ticking and they had to act fast.



Nokia earliest Dual Sim the X1
First was their delay in making dual sim phones. Nokia had the technology and the market and the means to make dual sim phones. Everybody especially those of us in Africa and Asia had to appreciate dual sim phones. It had become the way of life now ,  and we all eagerly awaited Nokia dual sim phones that never came till Hauwei , Samsung , LG and other Asian manufactures had stolen our loyalty from Nokia with these phones that just gave us the ability to use two networks on one phone.

After years of waiting Nokia finally released it first dual sim phone the X series .Which quickly caught the market attention. But as would become very typical of Nokia ,they did not adapt the Dual sim technology for most of its High End Phones. Whiles its competitors just went ahead manufacturing everything Dual sim. By the time they decided to embrace the Dual Sim technology , it had lost a significant market to people who wanted high end dual sim phones and had to turn to other manufacturers for a solution.

Today almost All Nokia phones are Dual sim , a decision they should have taken long ago. Why did they wait so long ? I guess its because they did not read Ephesians 5:16.


The decision to manufacture touch screen phones also had Nokia dragging again. That`s where I believe Samsung  stole another Significant portion of Nokia market. People  had come to appreciate these new affordable phones from Samsung that did not have any Keypad , just one giant screen and everybody wanted one. Once again Nokia ignored Ephesians 5:16. And when it finally released one it was for very low end range or very high end range like N950. Today almost every Nokia is fully touch screen.



Android presented another opportunity for Nokia to relaunch it self . But As had become usual of Nokia it delayed in entering the Android market. Instead it bet on its proprietary Symbian platform against the open source Android platform ,which was fast gaining grounds. Once again we Nokia loyalist waited many years for Nokia to release something for the Android platform and watched in horror as Samsung , LG , Hauwei and other brands decimated the Nokia Market  with their Android handsets. Finally after Samsung had taken over the market with its android based Galaxy , Nokia released the Nokia X to our excitement only to discontinue it after just one release.

The story of Nokia reminds me of the rich neighbor who is now leaving on the streets because He has lost everything due to a bad investment.


However a closer look will tell you that Nokia just failed to take its opportunities.  It always moved too late until it just become irrelevant and unneeded.


The bible teaches us to make the most of every opportunity because the days are evil. Time is not on our side, every time you fail to act will be accounted for and may have future consequences.


Today we all have the opportunity to make Christ the Lord of our Lives if we don`t , we may end up like Nokia , too late in deciding and too late to be saved.


Make the most of this opportunity to make Jesus the Lord of your life .


My name is Ps. Daniel Manford Junior and this is my view.

God bless.

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